I produced and directed "Why We Walk" for Avon CEO Sheri McCoy in association with the Avon Walk for Breast Cancer. Commissioned by Avon Products, the video was produced on a Zero-Dollar Budget and was used by McCoy to introduce the annual walk to the company at large. I interviewed 12 Avon associates who had been touched by cancer and had completed the 39-mile Avon walk, and saw the project through from writing the questions, to overseeing post-production through to completion.
Why We Walk (Avon)
5 Fab Buys (Avon)
As a Production Coordinator at Avon, I helped produce the "5 Fab Buys" videos, which were used by Avon Sales reps and their customers to see the best products for them to sell or purchase during a specific campaign. I coordinated with talent, graphics, our production team and the the translations team (occasionally taking on translations myself) to produce both English and Spanish versions of all videos.
Beautiful Stories (Avon)
In my role as Production Coordinator at Avon, I handled all pre-production for the Beautiful Stories representative shoot. Despite language barriers, I successfully secured 30+ travel and hotel accommodations for the representatives. As liaison between the Global Communications Executive Team and the representatives, I ensured each woman felt comfortable during the 3-day shoot by providing the utmost hospitality while also keeping us on schedule. In addition, I handled day-to-day operations, such as catering and beauty appointments, and assisted stylist Jillian Nguyen in helping each woman select the perfect outfit for her on-camera debut.